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Save11

May 22, 2013

Car crashes are the #1 killer of teens — a fact that Allstate couldn't live with. Rather than advertising to teens, we decided to change the law. We launched "Save 11," a movement designed to get Congress to pass a national teen safe-driving law. Our high impact campaign made the epidemic personal and reminded Congress that every day they didn't pass a law, 11 more teens would die.

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