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TNT’s Dallas Season 1 Campaign

May 22, 2013

TNT leveraged the equity of Dallas and modernized the icon on relevant platforms. The goal was to make the show relevant to a new, younger audience and to tap into the nostalgia of the original. TNT created a campaign that was highly social and engaged fans and was viral in nature. Dallas premiered as the highest rated scripted cable show of 2012 to date.

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