Wim Hof: The Anti-Spokesman
May 22, 2013
How do you use a new product line to revive an 80-year-old outdoor-apparel brand with little technical performance credibility? You don’t find some athlete to showcase your product’s durability in the harsh outdoors. You find the ultimate anti-spokesman and you make him your unexpected hero.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.