May 22, 2013
Hennessy — nearly 250 years old and suffering in the wake of a bygone ostentatious era — found itself no longer a brand that made dreams come true. It was Droga5's job to dig for a truth about the brand that would connect emotionally and reverse a three-year sales decline.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.