Citi Olympics: Every Step of The Way Program
As a brand tarnished by the financial crisis, Citi saw the Team USA sponsorship as an opportunity to do more than just put rings on their ads. With the insight that nobody reaches the podium alone, they created a program called Every Step of the Way. Citi broke through in surpassing all first-time sponsors and changed brand perceptions amongst core audiences.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.