Rite Aid P&G Olympic Program | Promotions & Loyalty | Shopper Marketing | Media Channels | ANA

Rite Aid P&G Olympic Program

Like many companies, P&G North America experienced a sales decline leading into the second half of fiscal year 2011. P&G was looking to leverage a national program that could be customized at the retail level to re-establish P&G brands as the trusted, champion products that people need.