Cultivate A Better World
Chipotle is known for its burritos, but few know that Chipotle has radically changed fast food: from cooking food fresh daily, to building a supply chain of 7,000+ farmers, to sourcing more local produce and sustainably raised meat than anyone, anywhere. Believing that the more people know about Chipotle, the more they will become passionate and loyal customers, Chipotle asked its agency to tell the brand's story. The result was a content driven marketing platform, "Cultivate a Better World", designed to emotionally engage customers in Chipotle's journey to create a sustainable future.
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