Rocksmith 2014 Edition: 60-Day Challenge | ANA Insights | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Rocksmith 2014 Edition: 60-Day Challenge

Rocksmith 2014 faced plummeting console game sales. To outsell the original, we reframed Rocksmith 2014 as learning software allowing us to expand our audience from gamers to aspiring guitarists.