Own the Ice | ANA Insights | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Own the Ice

The Chicago Blackhawks were on their way to the best season in team history, and the philanthropic arm of the team had an opportunity to leverage this to raise an unprecedented amount for Blackhawks charities. To seize the opportunity we needed an innovative way to grow donations beyond the usual in-game fundraising.