E*Trade Financial: Going Back to a Commission Model for Media

June 20, 2017

In this session, Lauren Radcliffe, VP, media and acquisition - E*Trade Financial Corp., and Tracy-Ann Goodwin, SVP, integrated communications group director – Assembly, shared their new compensation model. They also covered why E*Trade went back to a commission model for media, the lessons learned along the way, and what it takes to build support for a new compensation model.