The Latest in Value-Based Compensation and Agency Incentives
In this session, Greg Paull, Founder and Principal – R3, discussed the pros and cons of value-based and incentive-based agency relationships, including specific cases from their work with Unilever, Samsung and AB InBev. Ricardo Dias, Global VP of Consumer Connections – AB InBev, also shared his experience with the incentive-based approach for his brands.
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