ANA/4Collaboration to Improve the Efficiency and Effectiveness of Project Reviews | Event Recaps | All MKC Content | ANA

ANA/4A's Collaboration to Improve the Efficiency and Effectiveness of Project Reviews

Based on the trend toward more project reviews and the perspective that more streamlined and efficient project review processes are in the best interests of both marketers and agencies, the development of project review process guidance is an important industry opportunity for 2015.