Building a Digital-Ready, Future-Fit Global Agency Partnership

September 14, 2017

With the rise of social, mobile, and analytics, the global agency partnership has changed more in the last five years than the previous twenty-five years. Marketers now need different talent and have different demands from their agencies. In this session, R3 covered best practices in redefining the agency-client relationship and how to set the right KPIs. Colgate's Maria Elisa Carvajal also gave some hands on insights of their own transformation as a CPG digital leader.