Transforming into a Creator
The Foundry @ Meredith, their dedicated creative and content lab, has an incredible line-of-site into the industry shifts of bringing advertising in-house and has undergone a similar metamorphosis in establishing its in-house capability. Join us as The Foundry @ Meredith shares best practices and lessons learned for creating and scaling in-house agency capabilities, including selecting the right operational model to meet your organizations needs; creating an environment where creativity can thrive; getting the most from your creative partners; and the three Cs (Coordinate, Collaborate and Control).
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