CREATIVE BRIEFS THAT DON'T KILL CREATIVE

September 20, 2017

Briefing is such an integral part of any brand's or creative agency's daily bread, that it can tend to become a "lights out" part of your operation -- guided more by habit than the unique needs of the project you're undertaking. How can you make your briefing more focused on your end-goal, as opposed to a reflection of your standard process? What we offer is not another new structure (there are plenty of those) – but rather, key elements for consideration in any briefing approach you use. What can you do to energize and feed creative thinking, instead of suffocating it.