Metrics That Matter: Evaluating Event Marketing for B-to-B Marketers | Event Recaps | All MKC Content | ANA

Metrics That Matter: Evaluating Event Marketing for B-to-B Marketers

Effective measurement of event marketing has confounded event marketers for decades. This session outlined simple, critical “outcome-oriented” metrics that enable event marketers to report on the results that matter to internal stakeholders, and to inform continuous improvement initiatives.