Harnessing The Power Of Newer Media Platforms For More Effective B2B Marketing | Event Recaps | All MKC Content | ANA

Harnessing The Power Of Newer Media Platforms For More Effective B2B Marketing

The ANA shared findings from its 2011 "Harnessing the Power of Newer Media Platforms for More Effective Marketing" survey in this session. The survey explored how B-to-B and B-to-C companies are utilizing newer media tactics.