Insights into Custom Content that Inspires Consumers | Event Recaps | All MKC Content | ANA

Insights into Custom Content that Inspires Consumers

The B-Cubed Principle: How Custom Content Inspires Consumers is the product of two recent Time Inc. research efforts to understand how audiences respond to and engage with custom content, their trust in brands’ messages, and what consumers believe are best practices for brands to communicate with them.