Kellogg: Taking Consumer Engagement to Convenience

February 8, 2018

From snacks and frozen foods to our breakfast icons, Kellogg is passionate about our beloved brands and making foods people love. As a leader and strategic partner in the Convenience channel, Kellogg's® collaborated with 7-Eleven in celebration of Slurpee's 50th Birthday. Sr. Marketing Manager Ami O'Keefe, from Kellogg's Channel Marketing, will provide a high level overview of the consumer engagement, examples of the activation, and share insight into the company's formula for 360 Activation success.