Brands In Crisis: Effectively Managing Legal and Reputation Risk When Something Goes Wrong

March 15, 2018

Executive Summary

Every year there seems to be a new series of missteps and scandals the industry must contend with — major talent accused of sexual misconduct; a well-intentioned ad campaign falls flat and causes an online backlash; a data security breach; or a tone-deaf email or social media post — all with the potential to cause major brand damage and sour agency relationships. Hear about some of the biggest potential crises impacting brands and agency partners and ways to effectively manage them, from both a public relations and legal point of view.

Joseph Lewczak
Davis & Gilbert LLP

Ruth Kim
General Counsel, Senior Vice President and Senior Partner
Fleishman Hillard

Peter Verrengia
President and Senior Partner
Communications Consulting Worldwide

CLE Materials

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