The EU's General Data Protection Regulation

March 16, 2018

Executive Summary

The General Data Protection Regulation (GDPR) will mean significant changes to the way marketers all over the world collect and use data as of May 2018. What will these new rules entail and how will they impact US-based marketers? What will be the wider impact of GDPR on digital advertising globally?

Catherine Armitage
Senior Manager Public Affairs, Digital Governance Exchange
World Federation of Advertisers (WFA)

Kabir Barday

CLE Materials

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