Authenticity and Innovation – AT&T’s Connection to Asian Consumers | Event Recaps | All MKC Content | ANA

Authenticity and Innovation – AT&T’s Connection to Asian Consumers

From their unique, web-series "Away We Happened" and its successive campaigns that spoke directly to tech-savvy millennials to more traditional, in-language campaigns, AT&T has continued to innovate and evolve the way they speak with consumers.