Elevating B2B Stories Via Visuals, Words, and Even Lyrics | Event Recaps | All MKC Content | ANA

Elevating B2B Stories Via Visuals, Words, and Even Lyrics

Gary Slack, chairman and chief experience officer at Slack and Company, LLC discussed several case histories that demonstrate the visual and often musical storytelling work he and his team undertook for several companies, which increased customer awareness, intent to purchase, and sales.