American Greetings, ‘World’s Toughest Job': 2015 North American Grand Effie Winner | ANA Insights | Event Recaps | All MKC Content | ANA

American Greetings, ‘World’s Toughest Job': 2015 North American Grand Effie Winner

American Greetings’ award-winning “World’s Toughest Job” campaign for Mother’s Day was a company-wide initiative with results that exceeded expectations.