Having Fun with Retargeting | Event Recaps | All MKC Content | ANA

Having Fun with Retargeting

In this session, Mia Phillips, National Manager Multicultural & Brand Strategy – Toyota Motor Sales, U.S.A., explained how Toyota was able to create a fun and successful retargeting campaign that reached Hispanics in a genuine and fresh way, which ultimately led them to winning the Grand Prize in the Digital, Social, Mobile category.