Moet Hennessey Targets African Americans and Hispanics Through Unique Partnerships

February 27, 2018

In this session, Manny Gonzalez, Senior Director, Multicultural at Moet Hennessy shared insights from Hennessey's programs designed to engage African American and Latino consumers through unique partnerships, targeted traditional media, and digital and social media messaging. Manny shared elements of Hennessy's 2018 Black History Month social media campaign and partnership with boxer Canelo Alvarez.