AutoTrader.com: Integrated Super Bowl Digital Strategy
Kristin Achord, manager of consumer marketing at AutoTrader.com, Nicole Carriere, senior manager of PR at AutoTrader.com, Angela Clark, manager of research at AutoTrader.com, and Emily Ghioto, senior manager of customer marketing at AutoTrader.com, shared how they were able to creatively leverage the Super Bowl to drive online engagement and the major role research plays in content creation.
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