Coca-Cola: Producing for Programmatic/What's Really Required for Dynamic Content Delivery

December 7, 2017

Programmatic media buying and serving of dynamic video is already a reality, but with few exceptions the content delivered is still surprisingly basic. However, that is changing fast. Addressing the requirements of dynamic media will forever change standard production processes. In this session, Nick Felder, global head of film and music production for Coca-Cola, discussed how to anticipate the extensive demands of dynamic story assembly, within modern film + video production processes.