Kellogg’s: Leveraging Data and a Robust Data-Driven Ecosystem to Improve ROI | Event Recaps | All MKC Content | ANA

Kellogg’s: Leveraging Data and a Robust Data-Driven Ecosystem to Improve ROI

Kellogg’s believes that data and measurement is key to unlocking brand growth, and has discovered new ways to partner with data sources to fuel behavior-based insights, product innovation, and consumer experience plans.