Nascar: Using Technology to Track & Drive Fan Engagement

June 5, 2018

In this session, Sean Doherty, Senior Director, Analytics & Insights at NASCAR, shared examples of NASCAR's use of technology to leverage data that drives fan engagement and sponsorship ROI. Learn how this Digital/Social First approach has led to better strategies in Fan Engagement both in venue and out, identified best efforts for capturing the attention of today's millennials and how they expect to consume content, and underscored the importance of having a well-defined social strategy to achieve social ROI.