Coca-Cola Content Marketing - Digital & Social Case Study
For The Coca-Cola Company, brand journalism has been the key to building meaningful relationships with stakeholders including associates, partners, fans and critics alike. In this session, Doug Busk, Global Group Director, Digital Communications & Social Media at The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair discussed the impact of Coca-Cola Journey and how his team measures the success of their content.
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