Panasonic Takes a Victory Lap with Jeff Gordon
Panasonic’s B2B Toughbook brand has had a technological relationship with Hendrick Motorsports since 2006. Last year, Panasonic also became a primary sponsor of four-time Sprint Cup Champion Jeff Gordon. Marca Armstrong, vice president of marketing at Panasonic System Communications Co. of North America, discussed how aligning with Hendrick Motorsports and Gordon supports the Panasonic brand.
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