ANA Survey: Sponsorship Measurement

May 17, 2018

The ANA recently fielded a survey to our member community to gain an understanding of current practices around sponsorship measurement. This was the third issuance of this member survey, previously fielded in 2013 and 2010. In this session, we shared the detailed results of this survey, discussed implications and key takeaways for marketers, and shared next steps in our partnership with MASB (Marketing Accountability Standards Board) on a project focused on sponsorship measurement.