Under Armour: Engaging Audiences in Modern Marketing Today Via the Second Screen | Event Recaps | All MKC Content | ANA

Under Armour: Engaging Audiences in Modern Marketing Today Via the Second Screen

Hear from Under Armour and digital agency partner, RED Interactive, on how they use their understanding of the brand's target audience, and its use of technology, to create one-of-a-kind branded experiences for consumers, brands, and fans alike.