How ANA Members Are Using Influencer Marketing
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Molly Knol, Senior Manager, Committees and Conferences – ANA shared preliminary results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more. This session will include an overview on the FTC Guidelines concerning the use of testimonials and endorsements in advertising.
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