First Look: Findings from the ANA/IEG Sponsorship and Event Marketing Survey | ANA Topics | ANA

First Look: Findings from the ANA/IEG Sponsorship and Event Marketing Survey

A panel of industry experts discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing but lack the necessary capabilities to do so.