June 23, 2005
Lauren Rich Fine shares her insights on Google and Yahoo!, covering issues including: thoughts on the stocks; growth projections; new offerings / revenue streams (e.g., Google's site-targeted ads), and international prospects.
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Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Random House Publishing: John Grisham Facebook Case Study
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Driving Efficiency and Cost Savings Through Corporate Trade
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Elevating the Role of Marketing Procurement
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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