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Integrated Marketing Communication: Local Relevancy of Global Brands

September 27, 2005

This best practice provides some ways integrated marketing communications has been used by ANA members to establish a local relevancy of a global brand.

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Also See

Creating a Successful Local Brand Strategy
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Relevant Topics

Global Brand Marketing
Local Brand Marketing
Marketing Management & Strategy

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Key Topics

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Agency Compensation
Agency Relations
Brand Building
Business-to-Business
Digital, Social & Mobile Marketing
Integrated Marketing
Legal/Regulatory
Marketing Accountability
Marketing Financial Management & Procurement
Marketing Organization
Media
Multicultural & Niche Marketing
Production Management
Research
Shopper Marketing
Sponsorship & Event Marketing