Would You Wear a Health Insurance Company T-Shirt? | ANA Topics | ANA

Would You Wear a Health Insurance Company T-Shirt?

Kelly Colbert, marketing strategy director at WellPoint, along with Avery Carroll, senior vice president, digital creative director at Deutsch and Carol Roth, vice president, account director at Deutsch, discussed how the brand used social media tools and technologies to allow consumers to interact in a positive and engaging way.