Marketing to Affluent America: The Lifestyle, Media, and Buying Habits of Affluent Americans

October 7, 2011

By Robert R. Shullman, Stephen Kraus

Written by Robert R. Shullman and Stephen Kraus of Ipsos Mendelsohn, this ANA Insight Briefs looks at new data from the 2011 Mendelsohn Affluent Survey, including the media consumption, shopping habits, and new technology usage of affluent Americans.