Brand Revenue: Measuring the Brand’s Ability to Impact Revenue | ANA Topics | ANA

Brand Revenue: Measuring the Brand’s Ability to Impact Revenue

Written by the brand valuation experts at CoreBrand, this ANA Insight Brief looks at how successful branding strategies can impact a company’s overall market share and revenue. Topics covered include how branding drives marketing success, the importance of accountability in assessing brand value, and key data variables that need to be taken into account when looking at brand value.