June 10, 2013
Research reveals that 91 percent of marketers use content marketing, yet only 36 percent believe their programs are effective. This ANA Insight Brief provides tips for building an impactful content marketing program and shares best practices from Charles Schwab, Cleveland Clinic, Kraft, and Schick. Read how to repurpose existing content, empower brand advocates, and what to measure to create an effective content marketing program.
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