Gaming: A New Consumer Touch Point
July 10, 2012
Games are mass media properties that offer new opportunities for brands and advertisers. This ANA Insight Brief provides an overview of the different gaming platforms and best practices for reaching this growing market. Case studies from Chicken of the Sea and Honda demonstrate how to integrate brands into social games to achieve hard dollar results.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.