| |
 

Marketing to Moms: Social, Mobile, and Modern

August 14, 2012

The image of the traditional American mother has evolved into one of the modern mom, and reaching her is a new imperative for marketers. Read about changing family dynamics, mom demographics, and how to market to moms online and with mobile in this ANA Insight Brief. Case studies from ANA members the United States Navy and Kraft demonstrate how microsites, blogging, and social media are especially effective tools for targeting moms.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Recent Insight Briefs

Aug 27, 2015
Global Marketing

Jul 30, 2015
B-to-B Marketing

Jun 25, 2015
Media Leadership

May 19, 2015
Social Media

Apr 29, 2015
Driving Business Through Content Marketing

Apr 7, 2015
Brand Activation

See full index for Insight Briefs