| |

Mobile Marketing: The New First Screen

August 13, 2012

With 95% mobile penetration in the U.S., it’s time for marketers to start thinking of mobile as the first screen. This ANA Insight Brief profiles eight types of mobile users and discusses the latest trends in mobile technology, marketing, and ad spend. ANA Survey Research and case studies from Coca-Cola, IBM, Macy’s, and UPS are also shared.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See

Relevant Topics

Recent Insight Briefs

Aug 27, 2015
Global Marketing

Jul 30, 2015
B-to-B Marketing

Jun 25, 2015
Media Leadership

May 19, 2015
Social Media

Apr 29, 2015
Driving Business Through Content Marketing

Apr 7, 2015
Brand Activation

See full index for Insight Briefs