| |

Mobile Marketing: The New First Screen

August 13, 2012

With 95% mobile penetration in the U.S., it’s time for marketers to start thinking of mobile as the first screen. This ANA Insight Brief profiles eight types of mobile users and discusses the latest trends in mobile technology, marketing, and ad spend. ANA Survey Research and case studies from Coca-Cola, IBM, Macy’s, and UPS are also shared.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See

Relevant Topics

Recent Insight Briefs

Jan 14, 2015
Brands as Publishers

Nov 17, 2014
The Science of Consumers

Oct 14, 2014
Brand Loyalty 2.0

Sep 18, 2014
Programmatic Buying

Aug 25, 2014
Advertising Law

Jul 17, 2014
Agency Relations

See full index for Insight Briefs