Mobile Marketing: The New First Screen

August 13, 2012

With 95% mobile penetration in the U.S., it’s time for marketers to start thinking of mobile as the first screen. This ANA Insight Brief profiles eight types of mobile users and discusses the latest trends in mobile technology, marketing, and ad spend. ANA Survey Research and case studies from Coca-Cola, IBM, Macy’s, and UPS are also shared.