Multicultural Marketing: Targeting the New General Market
April 11, 2011
This very general overview of the ANA's extensive resources on multicultural marketing looks at advertising to African-Americans, Hispanic-Americans, Asian-Americans, and GLBT consumers via detailed ANA member case studies from Farmers Insurance, the United States Marine Corps, Hellmann’s, and Charmin. The results from a recent ANA member survey on multicultural marketing and newer media are also included.
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