Multisensory Branding: Underused But Hugely Effective | Insight Briefs | All MKC Content | ANA

Multisensory Branding: Underused But Hugely Effective

Featuring examples from ANA member companies Westin, Coca-Cola, Intel, and Harley-Davidson, this Insight Brief from Interbrand looks at how marketers can harness the power of all five senses to make a deeper connection with consumers.