| |
 

Music in Advertising

May 29, 2013

Written by Elliot Lum, Niara Blakney, and Justin Jesena of Columbia Records, this ANA Insight Brief offers members a primer on using music in commercials. Research from ANA, Columbia Records, and Millward Brown makes the case that music is an effective way to enhance the creative message, improve brand recall, and engage distracted consumers.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Relevant Topics