Selecting a New Agency
July 8, 2011
The final Insight Brief in a series written by Brian Goodall, General Manager, R3:JLB, Selecting a New Agency looks at how marketers can narrow down their top candidates and find the agency that is right for them, including how to evaluate agency presentations and create agency challenges. A supplemental toolkit contains additional data, as well as forms that marketers can use and personalize for their own agency searches immediately.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.